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Essentials Pharmacy is committed to protecting our customer's privacy. Please review the following contents which explains what information we collect about you, how we use it, and your rights. We are fully registered under the company name of Pharmartel Ltd under the Data Protection Act 1998 with registered number Z8744416 and ensure we comply with all protection the Act affords to you.
We collect personal data from you when you provide it to us directly and through using our website. This information may include: • Information you provide to us when you use our Site (e.g. your name, contact details, gender, product reviews, and any information which you add to your account profile). Please note that we have the ability to retain any data that you provide on our website, even if you do not complete your transaction or press next. Such contact details and data may be used to contact you to enquire why you did not complete your transaction. These will include your name and address, your email address, and various other details necessary to complete a transaction and fulfill your order. • Transaction and billing information, if you make any purchases from us or using our Site We do not collect any information which may be deemed "sensitive personal data" under the Data Protection Act 1998. We do not collect or see any card detail information as this is handled on the Sage pay servers. • Records of your interactions with us (e.g. if you contact our customer service team, interact with us on social media). • Information you provide us when you enter a competition or participate in a survey. • Information collected automatically, using cookies and other tracking technologies (e.g. which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Site. • Other information necessary to provide the Site, for example we may access your location if you give us your consent. If you also shop in our store, we may combine information you give us in-store (e.g. if you make a purchase or join our mailing list in-store) with the information above.
Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include: • To fulfil your order and maintain your online account. • To manage and respond to any queries or complaints to our customer service team. • To personalise the Site to you and show you content we think you will be most interested in, based on your account information, your purchase history and your browsing activity. • To improve and maintain the Site, and monitor its usage. • For market research, e.g. we may contact you for feedback about our products. • To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so. • For security purposes, to investigate fraud and where necessary to protect ourselves and third parties. • To comply with our legal and regulatory obligations. We rely on the following legal basis, under data protection law, to process your personal data: • Because the processing is necessary to perform a contract with you, or take steps prior to entering into a contract with you (e.g. where you have made a purchase with us, we use your personal data to process the payment and fulfil your order). • Because we have obtained your consent (e.g. where you contact us with a query, where you add optional information to your account profile, or if you consent to receive marketing from us). • Because it is in our legitimate interests as an e-commerce provider to maintain and promote our services. We are always seeking to understand more about our customers in order to offer the best products and customer experience. We use information about you to tailor your view of the Site, to make it more interesting and relevant in respect of the products and offers on view.
Essentials London ensures that data is encrypted when leaving the Site. This process involves the converting of information or data into a code to prevent unauthorised access. This Site follows this process and employs secure methods to ensure the protection of all credit and debit card transactions. Encryption methods such as SSL are utilised to protect customer data when in transit to and from this Site over a secure communications channel. Whilst we do everything within our power to ensure that personal data is protected at all times from our Site, we cannot guarantee the security and integrity of the information that has been transmitted to our Site. Our Site is not for, and should not be used by, children under the age of 18.